CA Sales, a member of the CA&S Group, delivers sales, merchandising, warehousing, distribution, and debtors services to leading FMCG brands in Botswana. With nearly forty years of experience, it has built extensive local market knowledge and strong retail trade relationships. Operations include large warehouses in Gaborone and Francistown, a delivery fleet, and distribution links with South Africa.
Its subsidiaries include Smithshine for frozen and ambient goods distribution, Peo Promotions for brand activation and shopper marketing, and Kalahari Training Institute, an accredited retail training provider. Services span key account management, category planning, technology and data solutions, and retail advisory support for brand owners and manufacturers. Through the Lady Khama trust, the company also supports community initiatives such as housing projects and orphanages.
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